GetGoogleSeo-5 Easy Steps to Improve Content and Link-building Efforts

“Paying attention to the basics and day-to-day technical SEO problems that appear when promoting a website is the only way to achieve higher SEO results,”– says Shenzhen Marketing Agency GetGoogleSEO’s general manager Yuriy Tarasenko.

Are you trying to find some easy and clever SEO wins for the upcoming year? Well, we all do. And we’re certain that now it is the right time to let go all the complications in your SEO struggles by doing some SEO-style spring cleaning.

Making up brand-new content can be exciting, and creating link connections can lead to the great results, while some technical challenges may seem to be more complicated. And so, they get to be ignored unless they’ve caused some problems, and only then we realize that they are important just as much. Thus, in some cases the best way is just to go back to the basics of SEO.

To improve our SEO results, we shall take care of technical SEO essentials in the first place, long before they become an issue.

What exactly are the tactical basics that we shall enhance in order to improve our link-building scores and content development? Here are those 5 fundamentals.

Meta descriptions

We all know that well-written meta descriptions can significantly boost click-through rates from organic search, and still, once it’s been written, most of developers never return to it again in order to change and improve. And this is so wrong.

When it comes to websites that are vigorously promoted, their content is modified and updated regularly, so that meta description that seemed perfect a year ago (or a month ago even), may no longer be a good fit.

And even when the content stays the same and, probably, never will be changed, alterations in search engine behavior may force us to change meta descriptions accordingly.

For instance, in December, 2017, maximum length of search results snippets was increased by Google from 160 to 320 characters. As we know, snippet content itself is taken out from descriptions and on-page content, so obviously anyone who hasn’t changed the descriptions accordingly will lose the benefits of adding more engaging description (simply put, there’ll be a huge 160-characters gap containing relevant content and keywords, between you and your competitors, whose websites have been updated, and so they’ll get better click-through rates).

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Internal links. Webpage speed.

“Paying attention to the basics and day-to-day technical SEO problems that appear when promoting a website is the only way to achieve higher SEO results,” – says Shenzhen marketing agency GetGoogleSEO’s general manager Yuriy Tarasenko. What exactly are the tactical basics that we shall enhance in order to improve our link-building scores and content development? In the “5 easy steps to improve content and link-building efforts. Part 1” we’ve already talked about first 3 wins over our SEO routines: accurate meta descriptions, responsive design and correctly working external links. Now it’s time to reveal 2 last but not the least of our 5 secret weapons of everyday SEO.

Internal links

As well as outbound links, internal ones eventually can end up leading to a missing/irrelevant pages, which is caused by various changes on your website, such as creating new content and modifying/deleting the outdated one. Problems caused by that, surely, won’t be as serious as the ones caused by the irrelevant outbound links, and still it can significantly affect SEO results and spoil visitors’ impression. Luckily, all those inconveniences can be fixed rather quick and fairly easy (well, how “easy and quick” exactly depends on the size of your website). As we’ve already mentioned talking about outbound links, your internal links are expected to point out relevant pages right away, without redirection.

Goal: The same way you did with your outbound links, check all the inbound links on your website to be certain that they all point to a relevant page directly. This will boost positive user experience which can be used as a ranking signal.

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National SEO campaign

National SEO vs. Local SEO

National SEO is driving website traffic on a national level. National SEO focuses more on brands, not location or service. When you don’t have any geographical borders and you are eager to present your business worldwide, National SEO campaign is a good approach. If your company is ready to take an international online challenge, so you can choose National SEO campaign, offered by GetGoogleSeo experts.

As you create and expand your online business, you need to figure out exactly the difference between local and National SEO, in order to decide which strategy to implement. Our highly educated SEO team will do our best to provide full information to you and to take care about all difficulties you will face. Here are some key points that will help you to define which one to choose – local or National SEO.

  • Severe competition. If you want to expand nationally, you must take into consideration, that a struggle in gaining more customers will be serious. Your company must be prepared to compete with national brands. GetGoogleSeo can cope with every challenge and help your business to develop both nationally and locally.
  • National brands. Surfing the Internet you can find a lot of famous brands on the top of SERP. Because they are internationally-recognized, people can rely on their products and services. A smart approach and logically built chain of National SEO campaign is exactly you need to be on one level and even one step ahead your strong competitors. We are here to manage it in a best way.
  • More complicated and in-depth marketing servicesAppearing in the National SEO market your campaign automatically becomes a part of a robust marketing campaign. This level of campaign includes a content strategy and paid advertising, also Local strategies like local citations and map listings. Be ready that it will take both time and money.
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Why to choose GetGoogleSeo?

First create a smart content

SEO is an on-going process and a smart content is an important component. When Google introduced it’s Hummingbird Algorithm update, there has come changes in the targeting keywords and content generation. Optimization of content and authoritative linking strategies are the main components that we use to keep your website up to date and to push it to the top of the results page.

The importance of quality

GetGoogleSeo is the company, that focuses on achieving the highest results in the National SEO market. That is the reason of effective link building and it’s adjustment to the ever-growing changes of search engine algorithms.

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Digital Marketing Agency in Shenzhen

SEO (Search Engine Optimization)

GetGoogleSeo is a unique SEO company, that uses the most effective SEO strategies to attract potential customers to your website. SEO is not only driving traffic to your website, but driving quality traffic . It means that with a smart-build organic SEO there will be no difficulties to find your website in a great variety of search engines, such as Google, Yandex, Bing, Baidu etc. It is like clockwork, if you have chosen the right strategic keywords and built the links, which are more frequently used by people, while searching in the Internet. Choosing the right keywords and using the most effective link building mechanism and link popularity, will help your online business to be ranked on the top page in the SERP.

Keywords, Description, Title

Our experts fully assist search engine optimization, including description, keywords, title, photo and site map optimization. To be noticed by search machines, like Google, Yandex, Bing , we create optimized sitemaps. Besides, our company integrates your website with Google AdwordsGoogle Analytic and Google Console.

Internet marketing has smiled upon us, giving us a tool, SEM (Search Engine Marketing), that is designed to increase your website visibility in search engine results through optimization and advertising.  With GetGoogleSeo company SEM will become easy, effective and productive.  If you are a new entrant or a successful company in the market, you should definitely focus on the website optimization.  In this case, GetGoogleSeo, ranked as the best SEO company, highly recommends to pay attention to the following SEM services.

Pay Per Click Marketing   

SEM also includes the paid search, such as Pay Per Click (PPC) listings and advertisements. PPC is considered to be one of the most persuasive methods for your online business. As soon as the customer clicks on the advertisement, posted on a search engine results page (SERP) you gain a new customer. Our PPC campaign is an incredibly successful for your website. We provide in-depth keywords analysis, individual approach, and increase your ROI. Even if you are launching a new website, our PPC marketing campaign will bring you more customers, save your time and provide immediate visibility. 

Marketing Consulting and Training in China

SEO Consulting & Training in China

The company GetGoogleSeo provides SEO/SEM promotion services and consulting services in China (Shenzhen, Foshan, Guangzhou, Beijing)

Marketing consulting in Internet business in China

By ordering consulting for your website and business you can get:

  • Detailed analysis of the strengths and weaknesses of the site, evaluation of obstacles preventing its active promotion;
  • A set of clear step-by-step instructions for improving the performance of your site, advertising activity and business;
  • Independent evaluation of the actions of employees or contractor companies responsible for the promotion of your site;
  • Transparent, convenient and understandable scheme for planning and reporting on the promotion of the project;
  • Development of the site development strategy and its implementation with full support.

Why is Internet marketing consulting highly effective?

  • The market for Internet advertising services and website promotion is oversaturated with scammers who speculate fake portfolios and reviews that deceive customers who do not understand the specifics of website promotion.
  • The business owner often does not know the segmentation of the target audience of the business, and does not know how to present the goods to their customers in the best possible light.
  • Each business has unique conditions that should be taken into account – target audiences, product quality, region of distribution, goals and ambitions of owners, availability of resources, competitive advantages.
  • There are a lot of different tools of Internet advertising. For each business it is necessary to form, test and determine its own set of methods for attracting customers.
  • Placing on the site of certain information and functionality leads to an increase in the number of calls and orders, without additional investment.
  • A competently designed website brings the best result in the promotion process, because it is user-friendly, like users, easily solves problems and answers customer questions.

Webpage audit

The analysis of the web-resource should contain an assessment of the convenience and marketing properties of the site (usability, design, content), SEO site history (search for problems), technical analysis (search for code errors). To work on site audit can attract: marketer, SEO specialist, programmer, copywriter, designer, analyst. The result of the work will be a list of problems found and recommended ways to eliminate them, as well as a list of recommendations for the development of the site and its promotion. The cost of site audit from 1,300 yuan, depends on the volume and complexity of the work. The cost of implementing changes based on the audit results is estimated additionally, at the request of the customer.

Independent audit of advertising activities

You can order our expert opinion – an assessment of the actions of an employee, freelancer or advertising agency to promote your site. The object of audit can be:

  • Advertising campaigns in Yandex Direct and Google Adwords
  • History SEO website promotion in the search for given keywords
  • Quality of traffic (stream of visitors) of the site – as far as it’s targeted clients or simply threaded bots, analysis of the link mass of the site
  • Advertising campaigns in social networks
  • Efficiency of alternative ways to attract customers to the site

We will study the reports of the performers, compare the declared and actually achieved results, find the mistakes made by the performers, which led to the negative phenomena, we note the positive results. Also our report will contain a list of recommendations for correcting erroneous actions and improving the settings of advertising, adjusting the promotion strategy.

Individual consultations by WeChat

If you have specific questions on the promotion of your site, or you simply do not know where to start, then we can discuss these issues with a personal meeting on WeChat.  The cost of an individual consultation is 550 yuan / hour *

If you need a series of consultations, discounts are discussed individually.

Individual consultations by Skype

If you have specific questions on the promotion of your site, or you simply do not know where to start, then we can discuss these issues by a personal meeting on Skype. We will do our best to answer the question fully, however we might need additional research or discussion with the team of specialists. Therefore, we recommend that you pre-form the list of questions in writing and send them to us by the mail. Also, if some questions remain unanswered during the consultation, we will find a qualified answer to them later, and we will send it to you by mail or SkypeThe cost of an individual consultation is 600 yuan / hour *

If you need a series of consultations, discounts are discussed individually.Development of an individual strategy for the development of the site, online store.

If you have already launched a ready-made commercial Internet project, and you plan to start its promotion or are already promoting in on your own or outsourcing, we will help increase the efficiency of investments in the site. Based on the experience of our team, and, if necessary, involving relevant specialists in related areas, we will develop a clear step-by-step strategy for your business.

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