Yandex. Direct at a first glance.

We all know a lot about Google and Bing, which are the most powerful search platforms worldwide, but shall we keep in mind that to enter certain markets sometimes we need to use something different, more specific, not to say tailor-made. In this article we’re going to take a closer look at Russian search platform Yandex and its’ PPC platform .Direct.

So what is Yandex exactly and why is it such big of a deal? Well, let us tell you that Yandex holds around 65% contextual advertising market in Russia and many other countries, where Russian is widely spoken. This number makes completely unnecessary any more explanations (and so you won’t get bored with too many arguments, as we still want you to finish this article). And Yandex.Direct, as it’s been mentioned earlier, is a PPC platform, which provides advertising on Yandex as well as their content network.

During the past several years, Yandex have put a lot of effort to interest foreign businesses. They’ve translated all the significant tools and tutorials into English and have been actively promoting their services at conferences all around the world (still, focusing mainly on European and American markets). Here’re some links on their English sources:

Yandex are trying their best to make the system comfortable to work with for a foreign professionals and clear for the investors, and still, for Google AdWords adepts, there’ll be a bit more than a few things to catch up. Let’s take a look at the most important ones.

Related keywords

There’s an instrument in Yandex.Direct platform called ‘Related keywords’, that lets the users to extend keyword matching and include synonyms/substitutes. This works pretty much the same with modified broad match in Google AdWord, for example: keyword Buy Phone Cases on Yandex.Direct will get you similar responses as +buy +phone +cases on Google AdWords.

‘Related keywords’ function is enabled by default for new campaigns. And if you’re not sure where to start, you can check out this link for a Yandex Keyword Tool also known as Yandex WordStat. Unfortunately, now there’s only a Russian version to be found, so for the instruction on how to use it for English-speaking audience, keep up with our articles.


GetGoogleSeo-5 Easy Steps to Improve Content and Link-building Efforts

“Paying attention to the basics and day-to-day technical SEO problems that appear when promoting a website is the only way to achieve higher SEO results,”– says Shenzhen Marketing Agency GetGoogleSEO’s general manager Yuriy Tarasenko.

Are you trying to find some easy and clever SEO wins for the upcoming year? Well, we all do. And we’re certain that now it is the right time to let go all the complications in your SEO struggles by doing some SEO-style spring cleaning.

Making up brand-new content can be exciting, and creating link connections can lead to the great results, while some technical challenges may seem to be more complicated. And so, they get to be ignored unless they’ve caused some problems, and only then we realize that they are important just as much. Thus, in some cases the best way is just to go back to the basics of SEO.

To improve our SEO results, we shall take care of technical SEO essentials in the first place, long before they become an issue.

What exactly are the tactical basics that we shall enhance in order to improve our link-building scores and content development? Here are those 5 fundamentals.

Meta descriptions

We all know that well-written meta descriptions can significantly boost click-through rates from organic search, and still, once it’s been written, most of developers never return to it again in order to change and improve. And this is so wrong.

When it comes to websites that are vigorously promoted, their content is modified and updated regularly, so that meta description that seemed perfect a year ago (or a month ago even), may no longer be a good fit.

And even when the content stays the same and, probably, never will be changed, alterations in search engine behavior may force us to change meta descriptions accordingly.

For instance, in December, 2017, maximum length of search results snippets was increased by Google from 160 to 320 characters. As we know, snippet content itself is taken out from descriptions and on-page content, so obviously anyone who hasn’t changed the descriptions accordingly will lose the benefits of adding more engaging description (simply put, there’ll be a huge 160-characters gap containing relevant content and keywords, between you and your competitors, whose websites have been updated, and so they’ll get better click-through rates).


Internal links. Webpage speed.

“Paying attention to the basics and day-to-day technical SEO problems that appear when promoting a website is the only way to achieve higher SEO results,” – says Shenzhen marketing agency GetGoogleSEO’s general manager Yuriy Tarasenko. What exactly are the tactical basics that we shall enhance in order to improve our link-building scores and content development? In the “5 easy steps to improve content and link-building efforts. Part 1” we’ve already talked about first 3 wins over our SEO routines: accurate meta descriptions, responsive design and correctly working external links. Now it’s time to reveal 2 last but not the least of our 5 secret weapons of everyday SEO.

Internal links

As well as outbound links, internal ones eventually can end up leading to a missing/irrelevant pages, which is caused by various changes on your website, such as creating new content and modifying/deleting the outdated one. Problems caused by that, surely, won’t be as serious as the ones caused by the irrelevant outbound links, and still it can significantly affect SEO results and spoil visitors’ impression. Luckily, all those inconveniences can be fixed rather quick and fairly easy (well, how “easy and quick” exactly depends on the size of your website). As we’ve already mentioned talking about outbound links, your internal links are expected to point out relevant pages right away, without redirection.

Goal: The same way you did with your outbound links, check all the inbound links on your website to be certain that they all point to a relevant page directly. This will boost positive user experience which can be used as a ranking signal.

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National SEO campaign

National SEO vs. Local SEO

National SEO is driving website traffic on a national level. National SEO focuses more on brands, not location or service. When you don’t have any geographical borders and you are eager to present your business worldwide, National SEO campaign is a good approach. If your company is ready to take an international online challenge, so you can choose National SEO campaign, offered by GetGoogleSeo experts.

As you create and expand your online business, you need to figure out exactly the difference between local and National SEO, in order to decide which strategy to implement. Our highly educated SEO team will do our best to provide full information to you and to take care about all difficulties you will face. Here are some key points that will help you to define which one to choose – local or National SEO.

  • Severe competition. If you want to expand nationally, you must take into consideration, that a struggle in gaining more customers will be serious. Your company must be prepared to compete with national brands. GetGoogleSeo can cope with every challenge and help your business to develop both nationally and locally.
  • National brands. Surfing the Internet you can find a lot of famous brands on the top of SERP. Because they are internationally-recognized, people can rely on their products and services. A smart approach and logically built chain of National SEO campaign is exactly you need to be on one level and even one step ahead your strong competitors. We are here to manage it in a best way.
  • More complicated and in-depth marketing servicesAppearing in the National SEO market your campaign automatically becomes a part of a robust marketing campaign. This level of campaign includes a content strategy and paid advertising, also Local strategies like local citations and map listings. Be ready that it will take both time and money.
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Why to choose GetGoogleSeo?

First create a smart content

SEO is an on-going process and a smart content is an important component. When Google introduced it’s Hummingbird Algorithm update, there has come changes in the targeting keywords and content generation. Optimization of content and authoritative linking strategies are the main components that we use to keep your website up to date and to push it to the top of the results page.

The importance of quality

GetGoogleSeo is the company, that focuses on achieving the highest results in the National SEO market. That is the reason of effective link building and it’s adjustment to the ever-growing changes of search engine algorithms.

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Digital Marketing Agency in Shenzhen

SEO (Search Engine Optimization)

GetGoogleSeo is a unique SEO company, that uses the most effective SEO strategies to attract potential customers to your website. SEO is not only driving traffic to your website, but driving quality traffic . It means that with a smart-build organic SEO there will be no difficulties to find your website in a great variety of search engines, such as Google, Yandex, Bing, Baidu etc. It is like clockwork, if you have chosen the right strategic keywords and built the links, which are more frequently used by people, while searching in the Internet. Choosing the right keywords and using the most effective link building mechanism and link popularity, will help your online business to be ranked on the top page in the SERP.

Keywords, Description, Title

Our experts fully assist search engine optimization, including description, keywords, title, photo and site map optimization. To be noticed by search machines, like Google, Yandex, Bing , we create optimized sitemaps. Besides, our company integrates your website with Google AdwordsGoogle Analytic and Google Console.

Internet marketing has smiled upon us, giving us a tool, SEM (Search Engine Marketing), that is designed to increase your website visibility in search engine results through optimization and advertising.  With GetGoogleSeo company SEM will become easy, effective and productive.  If you are a new entrant or a successful company in the market, you should definitely focus on the website optimization.  In this case, GetGoogleSeo, ranked as the best SEO company, highly recommends to pay attention to the following SEM services.

Pay Per Click Marketing   

SEM also includes the paid search, such as Pay Per Click (PPC) listings and advertisements. PPC is considered to be one of the most persuasive methods for your online business. As soon as the customer clicks on the advertisement, posted on a search engine results page (SERP) you gain a new customer. Our PPC campaign is an incredibly successful for your website. We provide in-depth keywords analysis, individual approach, and increase your ROI. Even if you are launching a new website, our PPC marketing campaign will bring you more customers, save your time and provide immediate visibility.