Amazon + Hong Kong – Match Made in Heaven

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Are you an e-commerce expert, or maybe just getting started out? You should get serious and check into leveraging the power of Hong Kong. For your global business, and Amazon USA sales and supplier center’s headquarters.

Today we’ll dig into why Hong Kong is such a great place to base your Amazon business.

Notice – This Is for Everyone Except US Citizens

This article is only applicable for those who are non US citizens. If you’re a USA citizen, Amazon will enforce that you use your US personal tax ID or a US company.

The rest of the world, you can choose where to establish your company and have your Amazon sales go. Just keep that in mind. When you are setting up your Amazon seller central account, it will ask if you, or anyone in the organization is American. If it is 10% or more owned by a US citizen, Amazon will tell you that you must have misunderstood the form. You’ll get sent back to the beginning of the setup process and open a US-based Amazon account.

Benefit 1 – Corporate Tax is 16.5%, And Can Also Apply For Offshore Status

So, as a global business owner, you can choose where you setup your business. In Hong Kong, even the “normal” corporate tax is at a global-low of 16.5%. There is an offshore elect option that you can file. (Plug- we can help you with offshore status) If you qualify you can get a 0% exemption.

So ya, Amazon sellers can enjoy this lower tax.

Benefit 2 – Still The Same as a USA Based Amazon Seller

If you’re selling on Amazon USA marketplace, they don’t make the sellers look any different, based in America or not. So you don’t have to worry at all about your sales and marketing being at a disadvantage because you’re not registered in US.

Many people don’t understand this and think they need to be American or they need a USA based company to sell on Amazon USA. Nope.

If you’re interested in digging in more, we have a good podcast with Wilson Blues on selling in Amazon USA from Mainland China. This applies to not just Mainland China, but Hong Kong and other places as well.

So if you’re European, you could just sell from your European company in Amazon USA. But the trend I see is a lot of European entrepreneurs re-structuring their businesses over to Hong Kong. For their Amazon businesses, as well as many business types in general. So why not just start fresh with your new Amazon business? 🙂

Amazon handles the payments to Hong Kong by Payoneer and will deposit it to your Hong Kong bank account.

Enjoy USD Accounts and Multi Currency Accounts

Here’s another big benefit- multi currency bank accounts. A ton of people. The Australian dollar currency volatility is crushing Australia business owners. They don’t have a choice to get a multi-currency account. (Not sure if that is true for all Australians, there must be some multi-currency banking somewhere in the country, no?) So they are getting destroyed when Amazon USA sends them their sales proceeds.

When they register in Hong Kong and get the bank account all setup, they can then get the payouts in USD. This means no more currency risk, and they can convert to any currency they so desire, when they are good and ready. Maybe you can pay in Chinese Yuan to your Chinese factory, or keep that in USD too.

Tons of entrepreneurs I work with are so happy they don’t need to deal with the currency of their home country. They are international business people, traveling the world. They don’t want to worry about the risks in the country they were born in having currency fluctuations.

In today’s world, we are free to do business anywhere we like, and Hong Kong allows us to choose the currencies we hold our cash in. Should be like that everywhere, by default. But until that day, Hong Kong is a good place for you to set up!

Easy to Buy from Chinese Factories

For decades business owners from around the world have benefited from Hong Kong when doing business in Mainland China. Counterintuitive I know, many of us think we should just go direct to Mainland China. But Hong Kong is where it’s at, and even Chinese factories have HK businesses with bank accounts.

So rather than wiring the money from your home country of Europe, Australia, etc, you can save money! Just doing a HSBC Hong Kong bank transfer to your supplier’s HSBC HK account. Free transfer, settles there in an instant.

Easier Legal Contracts

Like buying from Chinese factories, it is also easier to make business deals with them. Because they may have a HK company, a contract such as a sales contract, NDA, or even an invoice is easier to arbitrate if both companies are in the same country!

And even if the factory is only set up in Mainland China, there is a special relationship and understanding between HK and CN. It’s just closer, and the factory will respect you more. Plus they will see you are more serious and long term committed to Asia, China, and business on this side of the world.

As most buyers are still just using their home country’s business structure, you will stand out from the rest! Take this extra time and do it right – factory owners will take your business more serious!

Banks Are Fine With E-Commerce Business Models

We all worry these days about banks approving our accounts and keeping them in good standing. Don’t worry about the banks flagging you as a high risk business if you’re selling on Amazon USA. Banks in Hong Kong know this is a gold mine, because it is!

Come to your bank account interview and application day with your Amazon sales records. Show them the volume you have been generating and the revenue you have. Show the screenshots of the product listings and that you have your own brand.

I’ve helped a lot of Amazon seller clients who have set up their bank account with HSBC and not had a problem. Just be confident and transparent about your business model, Hong Kong is the right place for you to set up your global Amazon business.

It makes sense to do it here – buying from China, selling in USA. This is the trading business of the past, just now re-built for the new technology age.

What Do You Think? Will You Establish Your Amazon Empire in Hong Kong?

There you have it, brain dump of why Hong Kong is the right place for your Amazon USA sales business. As I meet these sellers on at least a weekly basis. I am confident to say that this is the right destination for your long term e-commerce business.

What are you thinking, do you have a company setup yet? A lot of clients started selling on Amazon through their personal accounts and it is getting bigger and bigger. Take that big step and make it formal. It will feel a lot better and REAL.

Or you already have a company setup in your home country for this Amazon business? Restructuring is a bit of a hassle, but you can get through it. Start the HK company and re-work everything around Hong Kong, step by step. The Amazon sales, the supplier orders, a new Paypal HK account.

Any questions or concerns, please leave a comment below! And if you like this article and want to setup in Hong Kong, I’d love to work with you.

Mission Hills Opens “Chinaflug” Exhibition To Unveil 80-Year-OldHidden Photos

Mission Hills Group has officially opened its “Chinaflug” photography exhibition at the luxury Mission Hills Haikou resort on the tropical Chinese island of Hainan.

The opening ceremony was attended by Dr Andreas Kaufmann, Chairman of the Supervisory Board Leica Camera AG and Owner of the Ernst Leitz Archiv- und Museums gemeinnützige GmbH; Mrs Karin Kaufmann, Art Director of Leica Gallery International and Chairwoman of the Ernst Leitz Archiv- und Museums gemeinnützige GmbH; Mr Tenniel Chu, Mission Hills Group Vice-Chairman; and Cao Yuan Xin, Director of Department of Culture, Radio, Television, Publication and Sports of Hainan Province.

In the mid-1930s, a celebrated German aviator called Wulf-Diether Graf zu Castell-Rüdenhausen flew over China with his Leica camera, recording stunning landscapes, natural features and historical monuments. For more than 80 years his photos have remained undiscovered and unseen – until now.

The Chinaflug (meaning China Flight) exhibition will run for 45 days at Mission Hills Centreville in Haikou. Entry will be free, in celebration of the 30th anniversary of Hainan’s status as a province.

On display are several precious and historical photos which have remained unseen to the world for many years. These photographs record incredible images of old China through the power of aerial photography.

Visitors will experience a special exhibition encapsulating the past and blazing a new trail towards a brighter future in photography. They will witness a side to China not seen before as China’s beauty and diversity are displayed for all to see.

Castell has become a legend, not just because of his aerial photography but also because of the precious images he captured. With his Leica camera he was able to capture China through a tumultuous time. He flew over cities, countryside, rolling hills, ports and residential areas including riverbeds and farmlands which were previously undocumented. He was able to encapsulate the spirit of the time with great style and panache and will be remembered as an amazing pioneer both as an aviator and a photographer.

“We are honoured to team up with Mission Hills – like Leica, a family-owned business and a pioneer in its field – to bring these significant photos of China to the Chinese public,” said Chairman of the Supervisory Board Leica Camera AG, Dr Andreas Kaufmann, owner of the Ernst Leitz Archiv- und Museums gemeinnützige GmbH.

“Chinaflug is an example of how Leica captured the past one hundred years of human history. It is also a showcase of the long friendship built between Germany and China,” added Karin Kaufmann, Art Director of Leica Gallery International and Chairwoman of the Ernst Leitz Archiv- und Museums gemeinnützige GmbH.

Mission Hills Haikou, the most visited tourist attraction in Hainan, is delighted to partner with Leica, with more than 100 years of history, to create yet another first for China and for the world,” added Tenniel Chu, Group Vice Chairman of Mission Hills. “As China’s international tourism island, it is befitting that Hainan should be the location to unveil these remarkable aerial photos of China that have remained a secret for so long. It is our gift to the province and its people to celebrate Hainan’s 30th anniversary!”

Cao Yuan Xin, Director of Department of Culture, Radio, Television, Publication and Sports of Hainan Province commented: “Visitors to Hainan continue to grow year on year and the province received more than 67.45 million tourists in 2017, up 12.2 per cent year-on-year, contributing 81 billion yuan in revenue. Mission Hills has been at the forefront of tourism in Haikou for close to a decade and the Chinaflug exhibition will be another hugely popular attraction for visitors to Hainan.”

Photo captions:

Dr. Andreas Kaufmann and Mrs. Karin Kaufmann of Leica Camera AG join Mr. Tenniel Chu, Group Vice-Chairman of Mission Hills and Hainan Government officials to unveil the Chinaflug photography exhibition at Mission Hills Haikou resort in Hainan, China


Leica Camera AG is an internationally operating, premium-segment manufacturer of cameras and sport optics products. The legendary reputation of the Leica brand is founded on a long tradition of excellent quality. In combination with innovative technologies, all Leica products fulfil a common objective: better pictures, wherever perception and visualization matter. Leica Camera AG has its headquarters in Wetzlar, in the state of Hessen in Germany, and a second production site in Vila Nova de Famalicão, Portugal and operates its own worldwide network of regional organisations and Leica Retail Stores.

Leica is German engineering at its best, and the Leica ideal is an integral part of the culture of seeing. Leica has a long history of focusing on perception and has developed innovative instruments that offer a unique experience. The result is a renowned series of cameras and lenses, and a superb range of sport optics including high-aperture and laser rangefinder binoculars, and spotting scopes.

These products expand the natural limits of perception and open up new dimensions for human vision and insight. Leica quality is in a class by itself – both in analogue and digital capture modes.  Top-quality systems with intuitive controls provide the best picture results and offer unparalleled creative freedom. In this way, Leica helps transform vision into personal creative fulfilment.


Mission Hills Group, owner and operator of Mission Hills resorts in the heart of the Pearl River Delta and on the tropical island of Hainan, is synonymous with leisure, wellness, entertainment and luxury.

Founded in 1992, Mission Hills is recognized as one of the world’s leading golf brands and a pioneer in China’s hospitality, sports and leisure industry. The world-class integrated leisure and wellness resort destinations have hosted more than 100 international tournaments, dating back to the World Cup of Golf in 1995, the first international golf tournament in China. Mission Hills has also been accredited by the Guinness World Records as the “World’s Largest Golf Club” and the “World’s Largest Mineral Springs and Spa Resort”.

Mission Hills’ properties sprawl over 40 square kilometres. They include 22 championship courses designed by renowned players and architects from five continents, five-star resorts, award-winning spas and volcanic mineral springs, international convention centres, state-of-the-art golf academies, a 20-pitch football training base, Asia’s largest basketball school and Asia’s biggest tennis facility. Mission Hills is also the official training headquarters for China’s Tennis, Football and Golf Associations.

The Group’s ‘golf and more’ leisure philosophy has catalysed its tourism-related business expansion into a leisure hub for multi-generational families. Mission Hills Centreville in Shenzhen and Haikou provides integrated shopping, recreational, business, education, entertainment, leisure and cultural experiences, including Bromsgrove School Mission Hills in Shenzhen in collaboration with the historic British boarding school. Mission Hills has also extended its foray into the hospitality industry by partnering with world-renowned hotel brands such as Hard Rock, Renaissance and Ritz-Carlton. These collaborations have seen the opening of Ritz-Carlton’s first golf resort hotel in China and China’s first Hard Rock Hotel in Shenzhen.

Other significant projects include Movie Town in Haikou in partnership with China’s largest film production company, Huayi Brothers Media Corporation and award-winning director, Feng Xiaogang and China’s first Wet’n’Wild water park in collaboration with Australia’s leading entertainment group and largest theme park operator, Village Roadshow Limited.

Mission Hills has also announced ground-breaking partnerships with FC Barcelona and the NBA to bring the world’s most famous football club and the world’s largest professional basketball league to its Haikou resort, making Hainan island a leading hub for football and basketball development in China.

For more information and latest updates, visit or follow Mission Hills China on Facebook, Instagram, LinkedIn, Twitter and YouTube.

GetGoogleSeo-5 Easy Steps to Improve Content and Link-building Efforts

“Paying attention to the basics and day-to-day technical SEO problems that appear when promoting a website is the only way to achieve higher SEO results,”– says Shenzhen Marketing Agency GetGoogleSEO’s general manager Yuriy Tarasenko.

Are you trying to find some easy and clever SEO wins for the upcoming year? Well, we all do. And we’re certain that now it is the right time to let go all the complications in your SEO struggles by doing some SEO-style spring cleaning.

Making up brand-new content can be exciting, and creating link connections can lead to the great results, while some technical challenges may seem to be more complicated. And so, they get to be ignored unless they’ve caused some problems, and only then we realize that they are important just as much. Thus, in some cases the best way is just to go back to the basics of SEO.

To improve our SEO results, we shall take care of technical SEO essentials in the first place, long before they become an issue.

What exactly are the tactical basics that we shall enhance in order to improve our link-building scores and content development? Here are those 5 fundamentals.

Meta descriptions

We all know that well-written meta descriptions can significantly boost click-through rates from organic search, and still, once it’s been written, most of developers never return to it again in order to change and improve. And this is so wrong.

When it comes to websites that are vigorously promoted, their content is modified and updated regularly, so that meta description that seemed perfect a year ago (or a month ago even), may no longer be a good fit.

And even when the content stays the same and, probably, never will be changed, alterations in search engine behavior may force us to change meta descriptions accordingly.

For instance, in December, 2017, maximum length of search results snippets was increased by Google from 160 to 320 characters. As we know, snippet content itself is taken out from descriptions and on-page content, so obviously anyone who hasn’t changed the descriptions accordingly will lose the benefits of adding more engaging description (simply put, there’ll be a huge 160-characters gap containing relevant content and keywords, between you and your competitors, whose websites have been updated, and so they’ll get better click-through rates).


Internal links. Webpage speed.

“Paying attention to the basics and day-to-day technical SEO problems that appear when promoting a website is the only way to achieve higher SEO results,” – says Shenzhen marketing agency GetGoogleSEO’s general manager Yuriy Tarasenko. What exactly are the tactical basics that we shall enhance in order to improve our link-building scores and content development? In the “5 easy steps to improve content and link-building efforts. Part 1” we’ve already talked about first 3 wins over our SEO routines: accurate meta descriptions, responsive design and correctly working external links. Now it’s time to reveal 2 last but not the least of our 5 secret weapons of everyday SEO.

Internal links

As well as outbound links, internal ones eventually can end up leading to a missing/irrelevant pages, which is caused by various changes on your website, such as creating new content and modifying/deleting the outdated one. Problems caused by that, surely, won’t be as serious as the ones caused by the irrelevant outbound links, and still it can significantly affect SEO results and spoil visitors’ impression. Luckily, all those inconveniences can be fixed rather quick and fairly easy (well, how “easy and quick” exactly depends on the size of your website). As we’ve already mentioned talking about outbound links, your internal links are expected to point out relevant pages right away, without redirection.

Goal: The same way you did with your outbound links, check all the inbound links on your website to be certain that they all point to a relevant page directly. This will boost positive user experience which can be used as a ranking signal.

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7 Foreign Movies Open in Shenzhen Cinema in April 2018

Are you planning to see the new foreign movies that open in Shenzhen Cinema’s in April 2018?

Shenzhen theaters often play blockbuster movies in English with Chinese subtitles and in recent years have installed some of the most sophisticated movie equipement to create 3D movie viewing experience. Find out where to go below.

Annihilation (2018)
yān miè

Friday, April 13

Movie Info:  resizeApi    age16+

Continue reading 7 Foreign Movies Open in Shenzhen Cinema in April 2018

Hard Rock Brings The Real Comedy Show to Shenzhen

If we are being honest with ourselves, we don’t get half as much comedy in Shenzhen as we ought to really. God knows we could do with a few laughs here and there.

So when the Hard Rock Hotel Shenzhen announced they were bringing over the Punch Line Comedy Club, with a lineup of three Irish comedians for St. Patrick’s Day no less, it was fair say to say it caught the eye. The three comedians each hailed from different parts of the Emerald Isle and each brought their own distinct style.

Fred Cooke, from Meath, mixes comedy and music, and in his own words looks so much like an older, not as attractive Ed Sheeran that he claims to visit the The A-Team singer-songwriter on Christmas Eve pretending to be his ghost to warn him of his future.

Kevin McGahern, a Cavan man, slips effortlessly between surreal stories that would fit comfortably into one of his sketch shows (One gag begins with him being held at knife point by a drug-addled teen and ends up with him in the criminal’s house having tea with his Ma) to the driest of humor that sometimes even goes over the audiences head (“I’ve nothing against the immigrants coming over, but I will say that they brought with them bigotry”).

The third stand up, and tonight’s compère, is the insatiable Karl Spain, who hails from this writer’s hometown of Limerick, and his wit is as sharp as the city’s unwanted reputation. Whether it’s making borderline jokes about the IRA (Comparing the organization to the band U2 because both “did some good early stuff but they should have packed it in a long time ago”) to mercilessly tearing some hecklers to shreds (anybody in the front rows, be warned), Spain is one very, very funny man.

All three comedians do a fine job at finding that balance to their material and recognizing their audience. Most jokes, naturally, are tied in with their Irishness, but they are never too obscure so to feel like it’s an in-joke with the Irish in attendance, and at the same time, the gags aren’t diluted for the audience as to lose their punch.

To be fair, the crowd in Shenzhen aren’t exactly used to coming together like this for a comedy show and so it does take a bit of time for everyone to feel each other out a bit, not just in relation to the comedians. But with the drinks flowing and the laughs coming, it’s not long before McGahern, Cooke and Spain have the crowd in good spirits.

By the time all three comedians take to the stage to end the night by playing a song together – “A traditional Irish song to celebrate St. Patrick’s Day,” as McGahern puts it – the crowd are ready to sing along. Half the audience are expecting The Fields of Athenry, or some Dubliners or Pogues, but the song goes in a most unexpected and hilarious direction, which takes the crowd a few seconds to twig on too. I won’t say what the song was, but once those in the audience had caught up, everyone was chanting along in unison.

With three massively talented Irish comedians coming to visit us here in Shenzhen, it truly was the perfect warm up for St. Patrick’s Day and a rare treat for any comedy lover in general.

The Punch Line Comedy Club is back again at the Hard Rock Hotel Shenzhen on Wednesday May 23rd for a Whose Line Is It Anyway? Improv Show. So make sure you don’t wait till next St. Patrick’s Day to check out the next effort at the Hard Rock Hotel Shenzhen.

But for now I’ll raise a glass and say Sláinteto Kevin, Fred and Karl for what was a St. Patrick’s Day that no one will forget soon. And sure, why not raise it once more for Hard Rock Hotel and the Punch Line Comedy Club.

The Punch Line Comedy Club



Place Name: Hard Rock Hotel Shenzhen

Place Address: NO.9 Mission Hills Road, Shenzhen, China (深圳市龙华新区观澜高尔夫大道9)


Tel: +86 (755) 3395 2888

Try Something New At Tycoon Tuesdays At Terrace Bar

I think we’ve all had nights where we just don’t feel like having our usual drink of choice. Perhaps you are seated at the bar and you spot a particularly tempting bottle of single malt on the top shelf that you’ve never had before? Or maybe a group at another table are celebrating with a champagne that you’ve always seen but never tried?

As tempted as we are to step outside of our comfort zones, we are often put off when we check the price list. Why spend that much on something I might not like when I can buy a drink that’s tried and tested, even if it is a little overly familiar.

But with Tycoon Tuesdays at Terrace Bar, you now have the chance to try some of those drinks you’ve always wanted to. The concept is simple and clean in its execution. Every Tuesday, Terrace Bar selects one of its top shelf, premium items from its drinks list and takes the price and cuts it by as much as 50%.

Only one item from the menu is selected, but each time it rotates to something new. One week it could be a bottle of Belvedere Pure Vodka, the next week it could be a fine Ferrari-Carano Chardonnay. Well, they do say variety is the spice of life.

If you are looking to impress a new date or want to treat the wife to a break from the kids, be sure to head down to Terrace when the Josmeyer Fleur de Lotus is on special. Take advantage of the Terrace’s other promotions on a Tuesday too and treat yourself and your date to a steak dinner. For RMB148, you can enjoy an imported Australian Rib-eye Steak and a glass of wine.

After a long day of touring factories or sitting in meetings, bring your clients down for a bottle of Macallan 12 Years while it’s available on promotion. Put business to one side for a couple of hours and unwind over a few tumblers of single malt.

Or perhaps it could be something more on the wild side? Make the most of the Hennessy VSOP when it’s on rotation. Bring down a group of friends and party like there’s no tomorrow, or at least like tomorrow isn’t a Wednesday. Who knows? Before you know it, you could be on the dance floor jumping and singing along with the resident Terrace Bar band, T.A.S.

Something to celebrate? Pick up a bottle or two of the Don Perignon when it’s on offer and cheers to that promotion, birthday, or engagement. Pop open that bubbly and celebrate in style.

With the bottle on offer changing every week, there’s only one way to find out what is the special that week. By following Terrace’s official WeChat account you can be amongst the first to find out what bottle is on offer.

Not only that, you can also keep up to date with all of Terrace’s other great specials such as the great value daily Lunch Specials where you can sample Terrace Bar’s Thai food, or Ladies’ Night on a Wednesday where ladies can make the most of some fantastic drinks specials all night long.

So treat yourself to something different on Tuesday and allow yourself to feel like a Tycoon.

Upcoming Tycoon Tuesdays:

April 3rd – Hennessey VSOP 700ml – Originally 1198RMB, on offer at 599RMB

April 10th – Martel Noblige 700ml – Originally 1298RMB, on offer at 649RMB

April 17th – Remy Martin VSOP 700ml – Originally 1198RMB, on offer at 599RMB

April 24th – Martel Noblige 1.5L – Originally 4998RMB, on offer at 2999RMB

May 1st – Ferrari-Carano Cabernet Sauvignon – Originally 888RMB, on offer at 444RMB

May 15th – Josmeyer Fleur de Lotus – Originally 628RMB, on offer at 314RMB

May 22nd – Cloudy Bay – Originally 668RMB, on offer at 334RMB

May 29th – Ferrari-Carano Chardonnay – Originally 688RMB, on offer at 344RMB

Place Name:  Terrace

Place Phone: (0755) 2682-9105

Official WeChat Account: Terrace Shenzhen


Place Address: Seaworld Square, Shekou (above Starbucks) 深圳市南山区蛇口海上世界广场(星巴克二楼)

Congrats to Mambo on their 1 year anniversary serving Mexican food

Just stopped at Mambo and noticed they made it through a full year. Congrats to them on serving great Mexican cuisine with creative flair. It is a difficult feat for most Shenzhen restaurants.

Tacos at Mambo
Tacos at Mambo

Located in Shuiwei it is a fun place to meet some friends and nibble on their 7 kinds of tacos. Reasonably priced wine by the glass and other creative cocktails are on the drink menu.

Fajitas at Mambo
Fajitas at Mambo

Now that Trafalgar has opened across the street it is a good destination area with Evil Duck and Braceria Pugliese on the parallel street.

Chicken Skewer
Chicken Skewer

Original Review of Mambo Mexican restaurant

Find The Soul Of The City Hidden In Café

If you are searching for the soul of a city, you can find it hidden in a café. No matter how big a city is, if it is without cafés, then it is like a tree that is hollow at its core. There is a void in its heart.

A café is the meeting point of the people of the city. It is where everything about the place and its people are told and retold countless times over. From the customers to the coffee baristas, each have their own unique tale to tell, which all come together to form one common thread.

Like the character of Rick Blaine says in the movie Casablanca, “Of all the gin joints in all the towns in all the world, she walks into mine.” The same can be said of a café. They are filled with strangers who have connections that they simply do not know yet, and all it can take is a random encounter to change that.

The coffee that is served is irrevocably entwined with geography, history, culture, arts, and above all else, the personal connections we make every day.

From Paris to London and from Seattle to Melbourne, cafés have been where some of the greatest literature is crafted and where some of the most groundbreaking innovations are born.

Decameron Coffee, which started right here in Shenzhen, is one such café. Inspired by Giovanni Boccaccio, every cup of Decameron Coffee is made with passion and creativity.

There is an art to testing coffee; every espresso has a story to be told, there are emotions to be expressed, flavors to be savored, and long lasting fragrances to be shared. It is through this process that Decameron Cofee aims to achieve its simple goal to create “The best cup of coffee”.

So, how do we define this “best cup of coffee”?

The best cup of coffee should introduce itself gradually through its fragrance, revealing its taste subtly with each sip. To achieve this, we must begin at the source with the planting, picking, roasting and processing of the coffee beans we use. Through it, we can feel refreshed from the Ethopia Yirgacheffe, enjoy the aroma of the Indonesia Golden Mandolin’s fragrance, and savor the Costa Rica Beethoven.

The best cup of coffee is an unwavering commitment to the highest standard in every cup every day, and it’s the relentless pursuit to keep improving. At least 3 times a day, our baristas test the espresso to ensure every cup meets the required standard.

The best cup of coffee does not begin and end with the taste on the tip of your tongue. It goes much further to its appearance, to its fragrance, to the overall feeling it gives the drinker.

In fact, what makes the best cup of coffee is always changing and constantly evolving. The very beauty of coffee is that it changes with time. Running wild with their imagination, exploring their artistic tendencies, and using a broad range of ingredients, the baristas of Decameron Coffee makes every sip of coffee an adventure.

So, discover Decameron Coffee and begin your adventure today.

Place Name: Decameron Coffee 十日谈咖啡

Place Address:

  • #L1-38,ZhuoyueHui Shopping Mall, Meilin Zhongkang Rd, Futian District, Shenzhen 深圳市福田区梅林街道中康路126号卓悦汇购物中心L01楼38商铺


  • No. 111, #88 Zhongxin Shangwu Building, Fuhua Yilu, Futian District 福田街道福华一路88号中心商务大厦111号


Average Spending per Head:45RMB


Shenzhen #9 in the top cities for tourists in 2017

Shenzhen continues to be in the top ten cities for international tourism on the Euromonitor top 100 city destinations ranking list staying at #9. Around 12.6 million international tourists visited Shenzhen in 2017. According to the report the number of tourists to Shenzhen is set to increase to 15.3 million in 2020 and 20.5 million in 2025.

No doubt the new high speed train from Hong Kong to Shenzhen is going to increase this flow of tourists and lead to increased hotel bookings.

Many international arrivals come to Shenzhen for business or tourism.