True Italian Taste – Masterclass Guangzhou, 28th May 2019

The China-Italy Chamber of Commerce (CICC) is pleased to announce that the “True Italian Taste – Masterclass Guangzhou” was successfully held in Guangzhou on Tuesday May 28th.

The event in question was part of the project “True Italian Taste” promoted and funded by the Ministry of Economic Development (MiSE) and carried out by Assocamerestero (The Association of the Italian Chambers of Commerce Worldwide) in cooperation with the Italian Chambers of Commerce abroad. “True Italian Taste” is part of the program “The Extraordinary Italian Taste”.

The event was organized to support and promote authentic Italian agricultural food products in China to differentiate them from “Italian sounding & looking” products, which are not considered to be authentic Italian.

The Masterclass provided the participants with a deep insight into authentic and certified Italian food & wine products DOP (Protected Designation of Origin) & IGP (Protected geographical Indication) in order to emphasize the unique peculiarities of Italian cuisine & wine, which is prepared from an extraordinary variety of high quality healthy raw materials with amazing flavours.

We also invited a professional Italian Chef to let the guests experience an authentic Italian cooking show using only DOP and IGP certified Italian products, creating in the process an original recipe for “Pacchero di Gragnano IGP on Taleggio IGP fondue with cherry tomato confit and basil sauce”. giving the guests the opportunity to taste a truly authentic Italian dish paired with Italian Wines.

Special thanks to the Consul General of Italy in Guangzhou, Ms. Lucia Pasqualini and the Secretary General of CICC Ms. Giulia Gallarati, for their presence during the event, and thank you to all the participants from the F&B Industry, KOL influencers, media and journalists who attended and supported the event.

We look forward to seeing you soon at other True Italian Taste events.

If you would like to learn more, please e-mail [email protected] or visit our website

CICC Guangzhou Team