Ascension Into The Future Of Cross Border Business: Recap of Third Cross Border Summit


Global From Asia   |   April 24, 2018

Saturday , April 21, 2018: Shenzhen, China

For 2 days, from Friday April 20 to Saturday April 21, Over 200 e-commerce business owners from both inside and outside of China assembled to take part in the third annual Cross Border Summit. Hosted by the organizations, Global From Asia, it was a conference to bring together top e-commerce business owners from all corners of the globe.

With over 40 top experts in the industry sharing strategies for optimizing your Amazon FBA listing to building an international brand and internet marketing (SEO) — the audience was filled with information and advice on how to take their e-commerce businesses to the next level.

Many international speakers had their first experience in China and Shenzhen. Brian Johnson , CEO and founder of PPC Scope , an American Amazon PPC expert had arrived to Shenzhen, China for the first time to speak at this conference. He was pleasantly surprised by the modern style of the city and the very positive minded sellers in the audience. Will Tjerlund, a top Amazon seller from Minneapolis, Minnesota also returned to share his story on scaling his business to over 2600 products in under six months . He enjoyed sharing his knowledge and the data he has gathered from his years on e-commerce and working with multi-million dollar brands in his consulting firm Goal Consulting.

The summit held a panel where we brought top international sellers such as Danny McMillan, host of Seller Sessions, Anthony Lee COO of Six Leafs, and Meir Simhi from Brand Masters to share the perspectives of the Western side of the sellers mind. Multiple sessions were quite amazing where we took top sellers and experts from both China and overseas and learned their tactics and strategies in a “head-to-head” format.

Michael Michelini, founder and host of the Global From Asia podcast said “We are so happy to bring together top leaders from around the world in the cross-border business industry. This is not your normal corporate gathering, we are here to make business deals, share actionable knowledge, and build long term relations with leaders around the world. We are growing to a new level as the industry matures and governments adopt new and more strict policies.”

“I skipped the after party in the first night to implement what I learned. Very valuable and actionable advice is what I would say this conference is all about.” Said Rolands, a Latvian B2B distributor based in Taiwan who is venturing into B2C e-commerce.

Chinese attendees also enjoyed their time at the third summit: My company is a cross border ecommerce business in China. It is my first time in Cross border Summit. First of all it is a great chance to know the different people from different countries. A good chance to know what foreign people think of China.” said Vicky from YKS Group.

More big sellers from Singapore were present “I definitely recommend coming to the summit to learn, enjoy the food, and build great relationships” said Daniel, an Amazon seller who had his first Cross Border Summit experience.

A highlight of this year’s summit was the announcement of the summit’s expansion into Latin America, with a major trade show planned for Q3 2019. On top of that, a new virtual reality China tour experience was debuted — so people from around the world can enter a Chinese factory, check it out at https://www.globalfromasia.com/vr/ and get in on the ground floor for a brand new way to find and verify Chinese factories.