The sixth Shenzhen International Brand Underwear Fair will be held this May 20 until May 26, 2011. The location is set on a 35,000 square foot area, and an estimated 80,000 people will be present on this annual event. The Shenzhen Convention and Exhibition Center will be the venue for the 18,000 foreign group buyers, distributors, resellers, wholesalers, franchisees, investors, and other representatives of the many brand enterprises that have built their names in the underwear industry. For visitors, sponsors, and other participants, there is a procedure to be followed for the Shenzhen International Brand Underwear Fair Registration. A registration form for visitors should be filled up and submitted with the following information: name, email, job title, company name, city or state, zip code, country, web site, phone number or fax number, business type, and an optional comment or question. The same information mentioned is also required for stall booking, sponsorship details, and general enquiries.
For the Shenzhen International Brand Underwear Fair Membership, the same process as the registration is to be followed. The authorized personnel handling the SIUF will process the request for membership. If a person or organization qualifies, then they are now part of the annual Shenzhen International Brand Underwear Fair. This is one of the most influential events in China. Now on its sixth year, it just goes to show that China is home to the most innovative companies and enterprises. Shenzhen is finally making its mark in the underwear industry. Most exhibitors will be showcasing their latest designs and design strategies, such as new equipment, design software, and skilled designers.
The event will also be having its first bikini contest, featuring the latest designs from both foreign and local brands. This will be an enticing treat to all participants, guests, and visitors. Aside from bikinis and lingerie, other kinds of underwear will also be showcased in this annual event. The location will be divided into several areas. These areas will be the media area, lingerie section, international exhibition area, face accessories and makeup section, men’s underwear section, and many more. Other types of underwear that will be showcased are sportswear, swim wear, health underwear, thermal underwear, functional underwear, pajamas, house clothing, and many more. Foreign and local models will also strut down the runway showing the different fabrics used in making underwear such as lace, spandex, polyester, and many more.
The different equipments used in making the intricate designs of underwear will also be part of the exhibitions. The participating companies to watch out for are China Knitting Industry Association, Shenzhen Textile Industry Association, Shengshi Bo Wen, and Guangdong Province Textile Association. These companies will be present and will deliver their message of innovation, and spread the awareness of these trusted enterprise brands that have years of patronized quality products and services. There are over 300 exhibitors in this six-day event. So be sure to watch out for your favorite brand, because they might have something new in store for you, the consumers who continue to support and trust their products.
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