Japanese retailer Muji have built a global reputation for their minimalistic designs with no-logo policy and for an emphasis on recycling and avoiding waste in both production and packaging. It is a corporate approach that has made them a market leader and given them a style that is instantly recognizable.
Until recently, Muji had focused on the retail market, but this month they caught the attention of the world when they announced they would be taking their first steps into the hospitality industry with the launch of their first ever MUJI hotel in Shenzhen. Reports from The Guardian were followed by coverage from CNN, as details emerged about the hotel that opened on the 18th January in Futian district.
The first ever Muji hotel is faithful and true to the aesthetics and style associated with all Muji products. The hotel “seeks to provide a space supporting both body and mind while away from home” and “a physical experience of the Muji philosophy through the sensation of towels, the placement of outlets and light switches, restaurants and menus, spaces, and more”. In short, the ethos of the hotel is summed up as, “anti-gorgeous, anti-cheap”.
The hotel consists of 79 rooms and there are five different room types to choose from. In line with Muji’s minimalistic and no-logo approach, the room types are simply designated as Type A, B, C, D, and E. For those wishing to have an idea of what each room is equivalent to in a more traditional hotel, the sizes of the rooms increase with A being the smallest to E being the largest. All rooms are furnished with Muji products that are available to purchase through the brand’s main store. Room rates are currently available from around RMB950.
Guests will also be able to enjoy the classic hallmarks of the Muji brand through the facilities and amenities available in the hotel. Located on the 3rd floor is the Muji Diner, where visitors can enjoy freshly prepared nutritious and delicious meals inspired by home cooking from all over the world. The restaurant is open Sunday to Thursday from 06:30 to 23:00 and 06:30 to 24:00 on Fridays and Saturday.
No Muji establishment could be complete without a Muji store, and the Muji hotel in Shenzhen is no different. With a floor space of 1,726 square meters spread over the 2nd and 3rd floors, the store at the hotel is one of the brand’s largest across all of China.
On the 3rd floor, there is also a small-scale gym offering running machines and aero-bikes while there are also three meeting rooms on the same floor that are available for booking. Another way that the Muji hotel sets itself apart from traditional hotels is with its Library. Muji Books can be found in the public space on the 3rd floor and is open 24 hours. Guests are sure to find something to read amongst the 650 volumes available to borrow.
By choosing Shenzhen as the location for their first ever hotel, Muji has underlined the importance and relevance of the city on the world stage. Be one of the first to experience this unique hotel experience today.
Photo Gallery: MUJI Hotel Shenzhen
Address: Upper Hills, 5001 Huanggang Road, Futian District, Shenzhen, Guangdong, People’s Republic of China (中国广东省深圳市福田区皇岗路5001号深业上城（UpperHills）内)
Tel: +86 755 83212281