Singer 2018 Champion Jessie J Helps Celebrate Hard Rock Hotel Shenzhen’s 1st Anniversary Event


David Ho   |   August 14, 2018

Shenzhen, China – Hard Rock International is excited to announce a collaboration with multi-award winning British pop star Jessie J who will return to China with THE R.O.S.E TOUR this coming August and September. Following her unprecedented victory on Hunan TV’s smash hit show Singer earlier this year, the unveiled tour cities include Wuhan, Zhengzhou, Beijing, Chengdu, Changsha, Wuxi, Shenzhen, Hangzhou, Tianjin and Shanghai.

Hard Rock International (HRI) will be the title sponsor of the Jessie J Shenzhen  Concert on September 12, 2018, held at the Shenzhen Bay Sports Center starting at 20:00. Hard Rock Hotel Shenzhen will serve as the host hotel for Jessie J and her team during their time in the city. The Shenzhen concert will be preceded by a VIP and Fan Meet & Greet, media press conference, memorabilia dedication by the artist and the famous Hard Rock Guitar Smash to celebrate the 1st Anniversary of Hard Rock Hotel Shenzhen and Hard Rock Hotels continued expansion in China. Future Hard Rock Hotel openings in China will include Haikou and Dalian in 2019-2020.

This “Made for Music” theme for the event is inspired by Hard Rock Hotel’s Brand DNA, celebrating all genres of music from British Pop Rock to local Chinese R&B. Another guest performer is J. Sheon – a rising star under the Sony Music Label who will be performing after the Hard Rock Guitar Smash on September 12 at Hard Rock Hotel Shenzhen. Hard Rock International will also announce the expansion of its global partnership with Sony Music in Asia at this event with senior executives from both parties in attendance. 

For more information or to book a stay, please visit hardrockhotelshenzhen.com.

About Jessie J

It’s been eight years since Jessie J burst onto the scene with smash hits ‘Do It Like a Dude’ and ‘Price Tag,’’, the latter topping the charts in 19 countries worldwide. She’s since gone on to perform at some of the biggest venues and festivals across the globe, collecting an enormous array of awards and collaborating with the likes of Ariana Grande and Nicki Minaj in the process.

Earlier this year, Jessie won the hearts of Chinese fans across the country and sparked an explosion of headlines around the globe as she became the first European artist to triumph on Singer, one of China’s biggest music contests. Having never finished outside the top three over the course of the TV show, Jessie scooped the title after wowing audiences with her pitch-perfect delivery and down-to-earth personality – both of which she’ll now be bringing to the live stage in China. The announcement of Jessie J’s concert in Mainland China comes hot on the heels of the release of her fourth studio album, entitled R.O.S.E., which came with an epic four-part rollout: R.O.S.E. (Realisations) came out May 22, R.O.S.E (Obsessions) on May 23, R.O.S.E. (Sex) May 24, and R.O.S.E. (Empowerment) on May 25. 

About Hard Rock International
With venues in 74 countries, including 185 cafes, 25 hotels and 12 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Cancun, Ibiza, Las Vegas, and San Diego. Upcoming new Hard Rock Cafe locations include, Maldives, Manila, Malaga, Georgetown, Fortaleza, Casablanca and Chengdu. New Hard Rock hotel, casino or hotel-casino projects include Atlanta, Berlin, Budapest, London, Los Cabos, Maldives, New York City, Ottawa, Dalian and Haikou in China. For more information on Hard Rock International, visit
www.hardrock.com.

About Hard Rock Hotel Shenzhen
Hard Rock Hotel Shenzhen blends pop culture and premium hospitality and is a host of world-class leisure, dining and entertainment options, offering a luxury stay for modern travelers who are seeking a reprieve from traditional accommodations. Throughout the property, guests may explore an impressive selection of over 160 rare and valuable memorabilia on display. Carefully chosen from Hard Rock’s world-famous, 80,000+ piece collection, each prized piece celebrates legendary music icons from around the world. The 258 rooms and suites feature a creative mix of music-inspired décor and modern style. A range of high-end accommodations, including Studio Suites, Rock Royalty Studio Suites and the Rock Star Suite®, provide the ultimate all-access pass to a luxury VIP experience, as well as stunning views of the surrounding resort landscape. While music soothes the soul, food satisfies the senses and Hard Rock Hotel Shenzhen boasts four dining destinations. Travelers can choose from the signature Hard Rock Cafe, rooftop pool bar M.C. Frida, The Cake Shop, GMT+8 Lobby Lounge or browse the all-day offerings at Sessions. Other facilities include the Body Rock® fitness center, Rock Shop® and Hard Rock Roxity Kids Club™ for budding little rock stars. Hard Rock Hotel Shenzhen also features more than 1,000 square meters of event and meeting facilities. Located in the famed Mission Hills Centreville, Hard Rock Hotel Shenzhen offers convenient access to the world’s largest golf course and close proximity to an extensive range of leisure, wellness and entertainment offerings. Hard Rock Hotel is located 45 minutes from Shenzhen Bao’An International Airport and 35 minutes from the city center.