In order to achieve the target number of 20 million international tourists to Indonesia in the year of 2019, particularly 2.8 million of Chinese tourists to Indonesia, the Ministry of Tourism of the Republic of Indonesia (MoT) cq. Directorate of International Tourism Marketing for Great China Area will be organizing an event namely the Indonesian Sales Mission for 10 Priority Destinations and 10 Branding Destinations in two cities (Guangzhou and Shenzhen), China on 13—15 August 2019.
President of Indonesia, Joko Widodo has determined tourism as a leading sector for national development. Furthermore, it is needed the forwardness of tourism infrastructure development, particularly in 10 New Bali destinations which will become the world-class tourism destinations as well as the one of efforts to increase Indonesian tourism competitiveness in international world. Those 10 destinations namely Danau Toba-North Sumatera; Tanjung Kelayang-Bangka Belitung; Tanjung Lesung-Banten; Thousand Islands-DKI Jakarta; Borobudur Temple-Centre Jawa; Bromo Tengger Semeru-East Jawa; Mandalika-Lombok, West Nusa Tenggara; Labuan Bajo-Flores, East Nusa Tenggara; Wakatobi-South East Sulawesi; and Morotai-Maluku.
In order to become a world-class tourism destination country, Indonesia needs a world-class standard as a measurement. Furthermore, Attraction, Amenities, and Accessibility (3 A) are the main measurement factors which are important, and Indonesia has them, especially the supremacy in nature, culture, and manmade. Moreover, Indonesia’s biggest tourism potency is culture and nature which are proper to support Indonesian tourism development and it is in line with the Homestay Development concept.
Besides the development of 10 Priority Destinations (New Bali) as an effort to achieve the target number of international tourist to Indonesia, MoT has also determined the development of 10 Branding Destinations. It is one of the ways to promote Indonesian tourism destinations which are ready to accept international tourists visit and fulfill the elements of 3 A. These 10 Branding Destinations namely Bandung, Great Bali, Great Jakarta, Great Riau Islands, Joglosemar (Jogja—Solo—Semarang), Coral Wonders (Wakatobi–Bunaken–Raja Ampat), Medan, Makassar, Lombok, and Banyuwangi.
In this event of Indonesian Sales Mission which will be held on 13 August 2019 in Guangzhou and 15 August 2019 in Shenzhen, MoT will facilitate Indonesian tourism industries (the sellers) to do a Business Meeting/ Round Table with Chinese industries (the buyers). The activities which will be done during the event are the cultural performance, media interview, B to B meeting, distribution the Indonesian goodie bag and souvenir, and giving the door prize (Batam/ Bintan holiday package 4D3N) to the Chinese tourism industries who attend this event.
Deputy Minister of Marketing Development II, Nia Niscaya says that this event is one of Indonesian tourism marketing strategies which aims to promote 10 Priority Destinations (New Bali) and 10 Branding Destinations. It is expected that this event particularly B to B activity will give effective information to the Chinese who are still knowing Indonesia through Bali, whereas Indonesia has many other wonderful tourism destinations which are as beautiful as Bali. Also, it is expected that gains an optimum of the real pax of the tourism packages as well as contribute to the achievement of the target number of Chinese tourist to Indonesia.
Jakarta, August 2019
Deputy Minister of Marketing Development II