A video on the life of tigers taken by Guangdong Outlet, the GBA (Guangdong-Hong Kong-Macao Greater Bay Area) headquarters of China Media Group, and narrated by Shenzhen Daily, will be released at the newspaper’s social media platforms Feb. 1 to greet the Year of the Tiger and help raise public awareness on protection of the environment and endangered species.
The 130-second video, taken at South China Tiger Breeding Research Base in Shaoguan in Guangdong, with the participation of Ping An Insurance (Group) Company of China Ltd., introduced the life of tigers and the cubs’ skill training to adapt into the wild and regain their survival instincts.
“Through this video, we hope our international audiences can learn about China’s efforts to protect biodiversity and endangered species, as well as raise awareness of protecting them,” Chen Yao, general manager of Branding and Public Relations of Ping An, said Thursday.
The South China Tiger is one of the top 10 most critically endangered species in the world with around 250 left globally. Shaoguan’s South China Tiger Breeding Research Base is the largest of its kind in China, with 13 tigers, including four cubs.
On Dec. 31, twin cubs were born at the base. Their lives have been livestreamed since Jan. 25, garnering over 100,000 views, which will go on during the Spring Festival holiday.
Filming the video is part of the yearlong Cubs Safe Growth Action initiated by Ping An in partnership with Shenzhen Project Care Foundation, to raise funds to develop breeding research at the Shaoguan base and popularize science to the public.
Under the program, Ping An will donate 1.5 million yuan (US$236,000), organize volunteer services at the South China Tiger Provincial-level Nature Reserve in Guangdong and take initiatives to protect South China Tigers worldwide.
Article from: SHENZHEN DAILY