SHENZHEN, China, September 2017 – Following successful openings in Hangzhou and Shanghai, Hard Rock International today announced the opening of its flagship location in China, Hard Rock Cafe Shenzhen. The latest Hard Rock Cafe locates within the world’s largest golf resort – the national 5A-rated Mission Hills, bringing Hard Rock’s signature authentic American dining experience to Shenzhen.
Spanning 509 square-meters across two floors, Hard Rock Cafe Shenzhen has a seating capacity of up to 352 guests, featuring two bars, two private dining rooms (each accommodating up to 18 guests) and a live music stage. The rustic restaurant décor is a mix of industrial American and classic European styles, where exposed pipes and brick walls mingle with vintage furnishings to create a laid-back, free-spirited atmosphere. A color palette of bright pinks and dark grays balanced with raw wood elements bring out the uniquely bold energy of the Hard Rock brand.
Positioned right above the main entrance to Hard Rock Cafe Shenzhen is an eight-storey-tall guitar that proudly bears the Hard Rock insignia. As guests head inside the restaurant, they are sure to notice the glittering guitar-shaped chandelier, meticulously adorned with 6,972 crystals, hanging above the bar. Over the live music stage is another eye-catching display – a ring-shaped light fixture composed of 12,000 colorful guitar picks. Each of these highly unique items is inspired by the musical roots of Hard Rock’s signature “when music meets gourmet” concept.
“As Hard Rock sees massive growth potential in the China market, we are thrilled to bring this brand to Shenzhen, a city that is buzzing with energy. Bringing together great music and great food, we hope Hard Rock Cafe Shenzhen will become the city’s latest not-to-be-missed highlight for both locals and visitors alike,” said Antonio Bautista, senior vice president of development and operations at Hard Rock International.
A key feature at every Hard Rock location is its priceless collection of music memorabilia. Over 60 unique items from renowned international artistes are proudly displayed on the walls of Hard Rock Cafe Shenzhen, including a silk shirt and velvet suit once worn by the King of Rock himself – Elvis Presley – in the 1960s and ‘70s, a pair of jeans worn by King of Pop Michael Jackson while filming an L.A.Gear sneaker commercial, a Fender Telecaster guitar signed by every member of the band Eagles, a Rickenbacker 330 guitar signed by Asian rock band MayDay, a custom-made shirt worn by Bon Jovi bassist Hugh McDonald, a Gibson ES-295 guitar signed by members of Texas blues and rock band ZZ Top, and the most valuable item in Hard Rock Cafe Shenzhen, a jacket worn by Elton John for his performance in Copenhagen, Denmark on May 31, 1992, among other treasures.
To create its world-famous American dishes, Hard Rock Cafe uses only fresh, high quality ingredients. Hard Rock’s Legendary Burgers™, loaded with fresh toppings, delicious sauces and cheese, make for an unbeatable American experience; fresh from the Hard Rock Smokehouse comes irresistibly tender, juicy barbecue as well as mouthwatering walnut-smoked ribs and chicken; and the signature Hot Fudge Brownie and Fresh Apple Cobbler make for some sweet memories. The drinks menu is another highlight at the Hard Rock Cafe, offering a wide range of beverages and hand-crafted cocktails, including creative award-winners like the “Hurricane” and “Mad Margarita”, as well as “Alternative Rock” (non-alcoholic) concoctions, all served in collectible Hard Rock glasses.
Hard Rock Cafe Shenzhen also has its very own Rock Shop, offering collectible city-themed merchandise that is exclusively available in each Hard Rock location, including the highly coveted Hard Rock pins.
Since it was founded in 1971, Hard Rock International has been dedicated to giving back to its local community. In each Hard Rock city, the local Hard Rock team does its part as valuable community partners, and this tradition will continue at Hard Rock Cafe Shenzhen.
Hard Rock Cafe Shenzhen
Address: 9 Mission Hills Road, Longhua District, Shenzhen, China
Telephone: +86 (0)755 3395 2888
Hard Rock International
With venues in 74 countries, including 178 cafes, 24 hotels and 10 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, and San Diego. Upcoming new Hard Rock Cafe locations include Phnom Penh, Cairo, Cape Town and Chengdu. New Hard Rock hotel, casino or hotel-casino projects include Atlanta, Atlantic City, Berlin, Budapest, London, Los Cabos, Maldives, New York City, Davos, Ottawa, Dalian and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.