Tag: Google

GetGoogleSeo-5 Easy Steps to Improve Content and Link-building Efforts

“Paying attention to the basics and day-to-day technical SEO problems that appear when promoting a website is the only way to achieve higher SEO results,”– says Shenzhen Marketing Agency GetGoogleSEO’s general manager Yuriy Tarasenko.

Are you trying to find some easy and clever SEO wins for the upcoming year? Well, we all do. And we’re certain that now it is the right time to let go all the complications in your SEO struggles by doing some SEO-style spring cleaning.

Making up brand-new content can be exciting, and creating link connections can lead to the great results, while some technical challenges may seem to be more complicated. And so, they get to be ignored unless they’ve caused some problems, and only then we realize that they are important just as much. Thus, in some cases the best way is just to go back to the basics of SEO.

To improve our SEO results, we shall take care of technical SEO essentials in the first place, long before they become an issue.

What exactly are the tactical basics that we shall enhance in order to improve our link-building scores and content development? Here are those 5 fundamentals.

Meta descriptions

We all know that well-written meta descriptions can significantly boost click-through rates from organic search, and still, once it’s been written, most of developers never return to it again in order to change and improve. And this is so wrong.

When it comes to websites that are vigorously promoted, their content is modified and updated regularly, so that meta description that seemed perfect a year ago (or a month ago even), may no longer be a good fit.

And even when the content stays the same and, probably, never will be changed, alterations in search engine behavior may force us to change meta descriptions accordingly.

For instance, in December, 2017, maximum length of search results snippets was increased by Google from 160 to 320 characters. As we know, snippet content itself is taken out from descriptions and on-page content, so obviously anyone who hasn’t changed the descriptions accordingly will lose the benefits of adding more engaging description (simply put, there’ll be a huge 160-characters gap containing relevant content and keywords, between you and your competitors, whose websites have been updated, and so they’ll get better click-through rates).

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Internal links. Webpage speed.

“Paying attention to the basics and day-to-day technical SEO problems that appear when promoting a website is the only way to achieve higher SEO results,” – says Shenzhen marketing agency GetGoogleSEO’s general manager Yuriy Tarasenko. What exactly are the tactical basics that we shall enhance in order to improve our link-building scores and content development? In the “5 easy steps to improve content and link-building efforts. Part 1” we’ve already talked about first 3 wins over our SEO routines: accurate meta descriptions, responsive design and correctly working external links. Now it’s time to reveal 2 last but not the least of our 5 secret weapons of everyday SEO.

Internal links

As well as outbound links, internal ones eventually can end up leading to a missing/irrelevant pages, which is caused by various changes on your website, such as creating new content and modifying/deleting the outdated one. Problems caused by that, surely, won’t be as serious as the ones caused by the irrelevant outbound links, and still it can significantly affect SEO results and spoil visitors’ impression. Luckily, all those inconveniences can be fixed rather quick and fairly easy (well, how “easy and quick” exactly depends on the size of your website). As we’ve already mentioned talking about outbound links, your internal links are expected to point out relevant pages right away, without redirection.

Goal: The same way you did with your outbound links, check all the inbound links on your website to be certain that they all point to a relevant page directly. This will boost positive user experience which can be used as a ranking signal.

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National SEO campaign

National SEO vs. Local SEO

National SEO is driving website traffic on a national level. National SEO focuses more on brands, not location or service. When you don’t have any geographical borders and you are eager to present your business worldwide, National SEO campaign is a good approach. If your company is ready to take an international online challenge, so you can choose National SEO campaign, offered by GetGoogleSeo experts.

As you create and expand your online business, you need to figure out exactly the difference between local and National SEO, in order to decide which strategy to implement. Our highly educated SEO team will do our best to provide full information to you and to take care about all difficulties you will face. Here are some key points that will help you to define which one to choose – local or National SEO.

  • Severe competition. If you want to expand nationally, you must take into consideration, that a struggle in gaining more customers will be serious. Your company must be prepared to compete with national brands. GetGoogleSeo can cope with every challenge and help your business to develop both nationally and locally.
  • National brands. Surfing the Internet you can find a lot of famous brands on the top of SERP. Because they are internationally-recognized, people can rely on their products and services. A smart approach and logically built chain of National SEO campaign is exactly you need to be on one level and even one step ahead your strong competitors. We are here to manage it in a best way.
  • More complicated and in-depth marketing services. Appearing in the National SEO market your campaign automatically becomes a part of a robust marketing campaign. This level of campaign includes a content strategy and paid advertising, also Local strategies like local citations and map listings. Be ready that it will take both time and money.
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Why to choose GetGoogleSeo?

First create a smart content

SEO is an on-going process and a smart content is an important component. When Google introduced it’s Hummingbird Algorithm update, there has come changes in the targeting keywords and content generation. Optimization of content and authoritative linking strategies are the main components that we use to keep your website up to date and to push it to the top of the results page.

The importance of quality

GetGoogleSeo is the company, that focuses on achieving the highest results in the National SEO market. That is the reason of effective link building and it’s adjustment to the ever-growing changes of search engine algorithms.

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