“Paying attention to the basics and day-to-day technical SEO problems that appear when promoting a website is the only way to achieve higher SEO results,”– says Shenzhen Marketing Agency GetGoogleSEO’s general manager Yuriy Tarasenko.
Are you trying to find some easy and clever SEO wins for the upcoming year? Well, we all do. And we’re certain that now it is the right time to let go all the complications in your SEO struggles by doing some SEO-style spring cleaning.
Making up brand-new content can be exciting, and creating link connections can lead to the great results, while some technical challenges may seem to be more complicated. And so, they get to be ignored unless they’ve caused some problems, and only then we realize that they are important just as much. Thus, in some cases the best way is just to go back to the basics of SEO.
To improve our SEO results, we shall take care of technical SEO essentials in the first place, long before they become an issue.
What exactly are the tactical basics that we shall enhance in order to improve our link-building scores and content development? Here are those 5 fundamentals.
We all know that well-written meta descriptions can significantly boost click-through rates from organic search, and still, once it’s been written, most of developers never return to it again in order to change and improve. And this is so wrong.
When it comes to websites that are vigorously promoted, their content is modified and updated regularly, so that meta description that seemed perfect a year ago (or a month ago even), may no longer be a good fit.
And even when the content stays the same and, probably, never will be changed, alterations in search engine behavior may force us to change meta descriptions accordingly.
For instance, in December, 2017, maximum length of search results snippets was increased by Google from 160 to 320 characters. As we know, snippet content itself is taken out from descriptions and on-page content, so obviously anyone who hasn’t changed the descriptions accordingly will lose the benefits of adding more engaging description (simply put, there’ll be a huge 160-characters gap containing relevant content and keywords, between you and your competitors, whose websites have been updated, and so they’ll get better click-through rates).
Internal links. Webpage speed.
“Paying attention to the basics and day-to-day technical SEO problems that appear when promoting a website is the only way to achieve higher SEO results,” – says Shenzhen marketing agency GetGoogleSEO’s general manager Yuriy Tarasenko. What exactly are the tactical basics that we shall enhance in order to improve our link-building scores and content development? In the “5 easy steps to improve content and link-building efforts. Part 1” we’ve already talked about first 3 wins over our SEO routines: accurate meta descriptions, responsive design and correctly working external links. Now it’s time to reveal 2 last but not the least of our 5 secret weapons of everyday SEO.
As well as outbound links, internal ones eventually can end up leading to a missing/irrelevant pages, which is caused by various changes on your website, such as creating new content and modifying/deleting the outdated one. Problems caused by that, surely, won’t be as serious as the ones caused by the irrelevant outbound links, and still it can significantly affect SEO results and spoil visitors’ impression. Luckily, all those inconveniences can be fixed rather quick and fairly easy (well, how “easy and quick” exactly depends on the size of your website). As we’ve already mentioned talking about outbound links, your internal links are expected to point out relevant pages right away, without redirection.
Goal: The same way you did with your outbound links, check all the inbound links on your website to be certain that they all point to a relevant page directly. This will boost positive user experience which can be used as a ranking signal.
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