Introducing Verdicchio di Jesi: The Italian White Wine That Everyone Is Talking About

You know, they don’t call Italy the beautiful country for nothing. Whether it’s the Da Vinci’s Mona Lisa, Vivaldi’s Four Seasons, or the Sistine Chapel; beauty can be found everywhere in Italy.

Perhaps no more so than in its wine, whose export sales amounted to USD35.5 billion in 2017. And where once Italy was renowned for its classic reds, it is now in white wines where the biggest growth can be found. Leading that growth is the Verdicchio dei Castelli di Jesi white wine.


Verdicchio: Fifty Years Of Wine Making Excellence


This year a conference was held to mark the 50th anniversary of Verdicchio dei Castelli de Jesi DOC. The event took place in the beautiful Pergolesi Theatre in the heart of Jesi. The theatre is one of the few opera houses still remaining in Italy from the late eighteenth century period. It was on such an occasion and at such a venue that it was revealed that in the past year, Italy sold more white wine than any other country in the world.

A few years ago, such a statement would not seem possible, but within the last 10 years, the production of white wine by Verdicchio has exceeded all expectations; they have tripled the average area of hectares planted, renewed over ¼ of the vineyards, while bottling outside the area has fallen by 75% and exports have grown by almost 50%.

This has led to Verdicchio establishing itself as a brand known for its high quality, both in Italy and across the world. Recognition has arrived in the form of awards from Italian wine guides, for both their red and white varieties.


White Wine: The World’s Fastest Growing Popular Wine


Red is the world’s most popular wine, representing 55% of all global sales of wine, but white is growing in popularity, especially among consumers aged 40 and under. In Italy, the trend is even more pronounced. White wine sales in the country rose an incredible 14% in the past five years, while red wine sales increased by 7% in comparison.

During the 50th anniversary of the Verdicchio dei Castelli de Jesi DOC, David Summerland of International’s Wine Monitor revealed several fascinating facts about the growth of white wine. People preferred to drink red at home, while when they went out to socialize they would drink white. This was due to the drink being perceived as an easy drink compared to a red, in particular with women aged under 40.


White Wine Opens New Exciting Markets


Summerland went on to explain that the growth in the white wine market was mainly driven by young people and young women in particular, who represented a good engine for the market. In general, women’s consumption of wine has increased compared to men’s, which partially explains the surge in white wine sales in recent years. In particular, in Italian white wine.

Last year, Italy’s global sales of white wine were worth 1.287 billion Euros, the highest in the world, surpassing France’s total amount of 1.267 billion Euros.


Award Winning Wines


Italian wine has grown so popular because it comes from autochthonous grapes grown in special regions, often referred to as native varieties. Summerland explained that Verdicchio, native to the Marche, was a textbook example of this because of versatility and capacity to age well.

The Marche has worked hard to improve its vineyards. In the past decade, more than a quarter of the Jesi DOC’s 2,190 hectares of vineyards have been renovated. Around 100 million Euros have been spent on promoting and introducing organic growing methods.

The return of investment has included the highest accolades. In the past four years, no other white wine has appeared in as many international wine guides as the Verdicchio dei Castelli di Jesi white wine.

Last year, Verdicchio received the title of best white in Italy for the fourth year running. At this year’s Decanter World Wine Awards, 15 Verdicchio wines received a score of more than 90, compared to only four Verdicchio wines in 2016.


A Best Seller Worldwide


Around 18 million bottles of Verdicchio dei Castelli de Jesi DOC are sold each year, half of which are sold internationally. The top five export markets are the US, China, Germany, the Netherlands, and Belgium. International sales exports are worth approximately 52 million Euros, which represent a growth of about 50% in the past decade.

It’s clear that Italian white wine is going from strength to strength, and Verdicchio dei Castelli di Jesi white wine is leading that growth.

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SteSoph CHINA is happy to provide you the white wine Verdicchio. Limited quality is ready for you.
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China officially Discover Verdicchio and other White Wines! 

It’s been now years since Stesoph brought to China the most wanted  Italian White wine – Verdicchio.
 
Few years later, also thanks to our instinct and competence of China market last week a Chinese delegation has come to the Marche Region in order to start soon a partnership!
Thanks to Stesoph staff deep knowledge of this territory, a Chinese delegation supported by a SOHU TV came to discover physically this side of Italy. They filmed the lands , homeland of this incredible and unique white wine, famous  all over the World, and consequently,  also sadly  the most copied Italian wine by scammers.
Soon a complete reportage on : https://tv.sohu.com
 The hillsides of Marche hold many secrets, among them the complexity and ageability of well-made Verdicchio. That’s why I feel intrigued years ago as I explored the region, says Caroline Sophie Douce, owner of Stesoph.

The Verdicchio grape, grown in the hillsides of north-central and western Marche, is used to produce a variety of wines, from “metodo classic” to “passito” and, in between, some of the longest-lived dry whites found in Italy and not only.

Decanter Italy expert Ian D’Agata, in his book Native Wine Grapes of Italy, asserts that ‘Verdicchio is arguably  Italy’s  greatest  native  white  grape  variety.’  In  its  2015  Italian  wine  guide,  Gambero  Rosso awarded its highest rating of tre bicchieri to 11 examples of Verdicchio – more than any other white in the country. So why is it that you would be hard pressed to find more than one example on wine lists outside of Italy?

Maybe simply because it is difficult to appreciate something that most people in China didn’t know before Stesoph intuition and perseverance through its Italian platform located in Shenzhen. They introduce into China market several top quality original white wine that became in a few years very appreciated and a “must have” mainly by the new generation and high society Chinese women with a sales grow over 10% every year.

This success was possible because of the excellent selections in terms of quality by Stesoph’s partners specialized in production of Verdicchio dei Castelli di Jesi special for a series of factors including soil, climate and elevation. The Castelli di Jesi zone is located in north central Marche closer to the sea side, while Verdicchio  di Matelica is in the western centre of the region, close to the Apennine Mountains where the wineyards grow up to 800m above sea level.

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